A university is an oasis of knowledge. Even though the most deserving students get in to the best programmes there are other pathways where anyone can follow their dreams and fulfill their destiny. However, lately there have been educational institutes mushrooming and many of those who call themselves university are not up the proper standards. So, to stand out and to protect your position within the world of education you need to establish quality knowledge sharing initiatives and promote them accordingly.
Have a marketing calendar
Many universities are not very keen on doing marketing because they think it will demean their value. But if you show the world only what you actually do it is not exactly “marketing” or promoting but simple communicating what you do. Since most eminent institutions conduct research it is only just that they come out and tell the world about it. Maybe the results contain valuable findings that can be used in the day-to-day life of people. Similarly if you are conducting a symposium it is prudent to let everyone know the conference venues, closing date for speakers, what sort of topics are you targeting and much more so that not only our good deeds are published but also you will get better speakers and have a fruitful conference as well.
A university can be vast. Some have several faculties and within each faculty there will be many departments. For example, the IT faculty can have departments of mathematics and computer science. All these units have their own student bodies and they do many activities for a given period. Best is to keep contacts with all the student bodies via their president or a designated person. Not to post their work as yours or the university’s but it works both ways for you to give some publicity to them because as an academic body you will have the following of an elite group of people and they can help with student activities and make them more polished and successful in the future.
If all the knowledgeable people, that is, the academics are trapped inside the structure of a “University” how is outside world supposed to get to know what the newest findings are? For this most universities have their own research arm which works as a private company. Don’t worry if yours don’t still. You can get there; meanwhile what you can do is to have a forum where you can share what you have found up to now. In that, you can reserve conference rooms Tamworth and conduct a symposium or simple a knowledge-sharing session. Don’t forget to invite all the industry experts as it is apparent that both of you parties can share and use each other’s information. Anyone should be able to tap in to a body of information and gain what they want or can. But it should be only for the good of themselves and for the world. That itselfis the marketing needed for a university.